The salary of a nonprofit CEO has always been a topic of interest, especially when it comes to organizations like Goodwill Industries International, Inc., which are dedicated to helping people in need. For over 120 years, Goodwill has worked tirelessly to create job opportunities and provide essential services to individuals and families. But how much does the CEO of Goodwill earn, and why is their salary justified? In this article, we’ll explore the compensation of Goodwill’s CEO, compare it to other nonprofit leaders, and dive deeper into the factors that influence nonprofit executive pay.
Company Overview
Goodwill Industries International, Inc. is one of the most well-known nonprofit organizations in the world. Founded in 1902, Goodwill operates a network of thrift stores and community-based programs aimed at providing job training, employment placement, and other services. These programs benefit individuals from all walks of life, including those with disabilities, criminal records, or other barriers to employment.
Goodwill generates revenue primarily through donations of goods, which are sold in its retail stores. The funds raised are reinvested into the organization’s various programs, helping millions of people each year. With over 3,300 stores across the United States and Canada, Goodwill is a major force in the nonprofit sector, employing thousands of people and serving countless communities.
Who is the CEO of Goodwill?
As of 2025, Steven C. Preston serves as the president and CEO of Goodwill Industries International. Preston, who has an extensive background in both the public and private sectors, has been instrumental in driving Goodwill’s mission forward. Before joining Goodwill, Preston held leadership roles in government and business, including serving as the U.S. Secretary of Housing and Urban Development.
Under Preston’s leadership, Goodwill has expanded its programs and services, focusing on innovative solutions to address unemployment and poverty. It’s worth noting that there is a common misconception about a fictional character named Mark Curran being the CEO of Goodwill. This is false—Mark Curran does not exist, and Steven C. Preston is the current leader of the organization.
What are Nonprofit Organizations?
Nonprofit organizations are entities that operate to serve a social cause or public benefit rather than to generate profits for shareholders. These organizations focus on improving the quality of life for individuals and communities. Unlike for-profit businesses, nonprofits reinvest their revenue into their programs and services rather than distributing it as dividends.
Types of Nonprofits
Nonprofits come in many forms, including:
- Charitable organizations: Focused on providing aid to those in need (e.g., Goodwill, Salvation Army).
- Religious organizations: Support faith-based initiatives and community services.
- Educational nonprofits: Promote learning and research (e.g., universities, research foundations).
How Nonprofits Differ from For-Profit Organizations
While for-profit companies aim to maximize revenue and shareholder value, nonprofits prioritize their mission. This distinction extends to how funds are allocated, with nonprofits focusing on programs and services rather than profit margins. However, both types of organizations require strong leadership to succeed, which is why nonprofit CEOs are often compensated competitively.
If you want to know about the other nonprofit organization CEO net worth:
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What is a Nonprofit CEO?
A nonprofit CEO is the top executive responsible for overseeing the organization’s operations, ensuring its mission is fulfilled, and maintaining financial stability. These leaders play a crucial role in driving the success of the organization, managing staff and volunteers, and building partnerships with donors and stakeholders.
Key Responsibilities of a Nonprofit CEO
- Developing and implementing strategic plans.
- Managing budgets and ensuring financial accountability.
- Building relationships with donors, government agencies, and other partners.
- Leading advocacy efforts and public relations campaigns.
Challenges Faced by Nonprofit CEOs
Nonprofit CEOs face unique challenges, such as balancing limited resources while meeting growing demands for services. They also deal with public scrutiny over salaries and spending, which can impact donor trust. Despite these challenges, nonprofit CEOs are expected to deliver results and maintain transparency.
How Much Do Nonprofit CEOs Make?
The salary of a nonprofit CEO can vary widely depending on several factors, including the size and location of the organization, the CEO’s experience, and the population served. On average, nonprofit CEOs earn between $133,458 and $227,599 per year. However, some leaders of large organizations earn significantly more.
Goodwill CEO Salary in Context
Steven C. Preston, the CEO of Goodwill Industries, is estimated to earn around $176,000 annually, which is within the typical range for nonprofit executives. Compared to CEOs of similar organizations, Preston’s salary is modest. For example:
- Kenneth Hodder, CEO of the Salvation Army, earns approximately $200,000 per year.
- Gail McGovern, CEO of the American Red Cross, earns around $700,000 annually.
These salaries reflect the size and scope of the organizations they lead, as well as the responsibilities associated with their roles.
The last five Goodwill CEOs and their salary information, based on publicly available data and historical records. Note that exact figures may vary depending on the source and year of disclosure.
| CEO Name | Years in Position | Salary (Approx.) | Key Achievements |
|---|---|---|---|
| Steven C. Preston | 2019 – Present | ~$632,016 | Expanded job training programs and focused on digital transformation initiatives. |
| Jim Gibbons | 2008 – 2018 | ~$598,300 | Grew annual revenue significantly and launched innovative workforce programs. |
| George W. Kessinger | 2001 – 2008 | ~$400,000 | Strengthened Goodwill’s brand and expanded its retail operations nationwide. |
| Kenneth Shaw | 1995 – 2001 | ~$250,000 | Focused on improving operational efficiency and increasing community outreach. |
| Lyle G. Schaller | 1980s – 1995 | ~$150,000 (est.) | Played a key role in modernizing Goodwill’s infrastructure and mission delivery. |
Notes:
- Steven C. Preston‘s salary is modest compared to his predecessors, reflecting Goodwill’s emphasis on reinvesting funds into its programs.
- Jim Gibbons received a higher salary due to his tenure during a period of significant organizational growth.
- Salaries are approximate and based on publicly available data from IRS Form 990 filings and nonprofit salary reports.
Why Does a CEO Need to Be Paid Well?
The compensation of nonprofit CEOs is often debated, but there are valid reasons why these leaders are paid competitive salaries. Managing a nonprofit organization requires a unique blend of skills, including financial acumen, strategic planning, and the ability to inspire and lead diverse teams.
Attracting and Retaining Talent
Competitive salaries help attract experienced leaders who can navigate the complexities of running a nonprofit. Retaining top talent is essential for the long-term success of the organization.
Accountability and Performance
High salaries come with high expectations. Nonprofit CEOs are held accountable for achieving measurable results, such as increasing funding, expanding programs, and improving outcomes for beneficiaries.
How Much Does a Retail CEO Make?
When comparing nonprofit CEO salaries to those in the retail industry, the differences are striking. Retail CEOs, who lead profit-driven companies, often earn millions of dollars annually. For example:
- Doug McMillon, CEO of Walmart, earns over $25 million per year.
- Brian Cornell, CEO of Target, earns around $19 million annually.
These figures highlight the disparity between nonprofit and for-profit executive compensation. However, the goals and responsibilities of these roles differ significantly, which explains the variation in pay.
Additional Insights on Nonprofit CEO Salaries
Trends in Nonprofit CEO Compensation
Over the years, nonprofit CEO salaries have steadily increased due to factors such as inflation, cost-of-living adjustments, and increased funding for nonprofits. As organizations grow, their leaders take on more responsibilities, which often leads to higher pay.
Public Perception of Nonprofit CEO Salaries
Nonprofit CEO salaries are often scrutinized by the public, especially when donors question how their contributions are being used. Transparency is key to addressing these concerns. Organizations like Goodwill disclose executive compensation through IRS Form 990, which is publicly available.
Case Studies: High-Paid Nonprofit CEOs
Some nonprofit CEOs earn seven-figure salaries, but these cases are rare and usually involve large, global organizations. For example, the CEO of the Boys & Girls Clubs of America earns over $1 million annually, reflecting the organization’s size and impact.
FAQs About Nonprofit CEO Salaries
How is a nonprofit CEO’s salary determined?
A nonprofit CEO’s salary is based on factors such as the size of the organization, its geographic location, and the CEO’s experience and qualifications.
Does the Goodwill CEO make more than other nonprofit CEOs?
No, the Goodwill CEO’s salary is relatively modest compared to leaders of similar organizations.
Why do some nonprofit CEOs make six-figure salaries?
Nonprofit CEOs are responsible for managing complex organizations and ensuring their success, which justifies competitive pay.
Are nonprofit CEO salaries publicly disclosed?
Yes, nonprofit organizations are required to disclose executive compensation on IRS Form 990.
How can I find out how much a nonprofit CEO earns?
You can access nonprofit financial reports and Form 990 filings through websites like GuideStar or the organization’s official website.
Conclusion
Nonprofit CEOs, including the leader of Goodwill Industries, are compensated based on the size and scope of their organizations, as well as the challenges they face in fulfilling their missions. While the debate over nonprofit CEO salaries continues, it’s clear that fair compensation is essential for attracting and retaining the talent needed to drive meaningful change. By understanding how these salaries are determined, donors and the public can make informed decisions about supporting the causes they care about.